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20 Apr

L'Oréal Professionnel

L'Oréal Professionnel

Brand history


L'Oréal was born on July 30, 1909, from an idea of researcher Eugène Schueller in Paris. L'Oréal presents a range of highly advanced beauty products. His collection of ingredients took years to create. It was formulated and refined as more women continued to hold positions in the public domain and in the labor market. L'Oréal has developed products that adapt to the highest demands of professionals who expect to have the best products to achieve their best performance in the best time.



Concept and objectives


L'Oréal is a brand that allows the best in beauty to be available and accessible to everyone, from make-up, skin care, hair care and coloring. Its concept is to offer all women and men the best quality products with efficacy and safety. Also aiming to develop sustainability throughout the value chain of your group and empower the ecosystem for a more inclusive and sustainable society.



What to take into account when choosing this brand?


When choosing this brand, you must consider the hair care product according to your hair type: curly, straight, normal. As a fundamental element in the hair care ritual, the hair mask has the power to repair hair and has been the lifeline for damaged hair.
Finally, for daily use, styling creams and hair serums nourish and give light to the hair. Your hair will look more alive than ever with L'Oréal Professionnel hair care products.
Not forgetting that this brand does not test on animals, something to take into account.



The L'Oréal Professionnel Collections


Absolut Repair  It was created to identify each part of your hair fiber according to its level of damage. A range to leave your hair restored, shiny and healthy.


Blondifier  This range is ideal for blonde women who want to keep their hair shiny. These products nourish your hair, reduce shedding, and provide instant shine to your hair.


Inforcer – These products strengthen and stimulate hair roots to aid hair growth. Hair is instantly sturdier and stronger. Day after day, the fiber seems unbreakable after using this range.


Liss Unlimited – For unruly, frizzy, and dry hair this is the ideal range. These products will make your hair frizz-free, smooth and purify it.


Mythic Oil – Treats, pampers and transforms your hair look with a shiny, smooth, nourished, and supple finish. Your hair after using these products will be smooth, shiny, nourished and volume controlled.


Prolonger – A range that renews the length and fills the ends. For all long hair lovers who always had to choose between health, thickness, and hair length, these are the ideal products.


Serioxyl – Products indicated for fine hair and intense anti hair loss treatment. With this gram you guarantee over 1600 new hairs after three months of treatment. – This iconic range has reinvented itself to reflect the most radical changes in beauty and society. Because the world is changing, and styling is changing too.


Vitamino Color – Products that protect your color and increase intensity and shine levels.


Volumetry – A range that replaces thin, dull hair with a voluminous, natural-looking, and manageable wig.



The most popular products of the brand


Inoa is an ammonia-free coloring line specially developed for women who want natural tones, treatment, intense shine, and perfect coverage of gray hair. This formula was developed with ODS2 Technology (Oil Delivery System2) which uses the benefits of oil to provide a coloring action with a minimal concentration of alkaline agent and long-lasting brilliant results. Odor-free and ammonia-free, it helps to respect the hair's natural protective film. Hair is as straight as before coloring, with an even softer feel. Provides intense hydration and nutrition for up to 6 weeks.


Silver Shampoo is a shampoo formulated for white and gray hair, which gently cleanses while neutralizing and eliminating the yellowish reflections of the threads. With the Gloss Protect System action, its formula enriched with amino acids makes hair even healthier and softer. With a professional formula enriched with magnesium, which provides purity and uniformity to white or gray hair. Hair is shiny, light and firm. It also contains Cationic Polymers and silicone derivatives that soften the hair fiber, and Amino Acids that work to maintain the treatment effect.


Inforcer Strengthening Masque is an anti-break mask for fragile hair prone to breakage. Indulgent strengthening formula infused with Vitamin B6 and Biotin for immediate breakout reduction and intense conditioning. Hair becomes stronger and more resistant with continued use. Perfect for long hair that needs a boost as it improves manageability, resilience, and shine for a healthier look.


Tecni.Art Liss Control is an ideal cream gel to smooth and control frizzy, curly, or unruly hair. 24h anti-humidity protection with UV filter. It has a degree of fixation 2. Creamy texture that facilitates application and provides instant smoothness and detangling, leaving the hair looking healthy. After drying, the hair is supple and silky.


Mythic Oil Original is an oil that instantly and deeply nourishes the hair fiber for a radiant glow and controlled mane. Infused with avocado oil, any hair type or any trend is easily enhanced with just a few drops of this super luxurious oil.


Absolut Repair Gold Shampoo is a shampoo infused with golden quinoa and protein. This professional formula immediately cleans and restructures damaged hair, leaving it with a light touch.



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L'Oréal Professionnel at Loja Glamourosa

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