Elumen

ELUMEN by Goldwell is a direct, oxidant-free hair dye that electromagnetically deposits pigments inside the hair, without the need for peroxides or ammonia. It offers incredibly intense results, with high shine, exceptional depth and durability. Ideal for professionals and for those looking for bold colors or intense coverage without damaging the hair structure.

Active Ingredients:
Negative and positive ion technology: Ensures maximum pigment adhesion.
No ammonia, no peroxides, no oxidants: Extreme care for the hair fiber.
High-performance direct pigments: Intense and long-lasting color.
Conditioning agents: Improve hair structure during coloring.

Hair Texture and Type:
Creamy liquid, easy to apply.
Recommended for all hair types, especially damaged or sensitized hair.

Target Audience:
People who want intense, vibrant or artistic color without damaging their hair.
Ideal for those who avoid oxidative hair dyes or have sensitive scalp.

Complementary Products:
Elumen Prepare: Prepares hair for better color fixation.
Elumen Lock: Seals pigments for maximum durability.
Elumen Wash and Treat: Maintains color and repairs hair strands.
Elumen Return: To partially or completely remove color.