ST. TROPEZ
Spain

St. Tropez is an iconic and pioneering brand in the world of self-tanners, globally recognized for its innovation and commitment to providing a natural, safe, and long-lasting sunless tan. Founded in 1996 in the United Kingdom, the brand was born from the ambition to create the best professional self-tanner on the market, offering even and fast results without the risks of sun exposure. Since then, St. Tropez has become synonymous with excellence, winning over both beauty professionals and consumers seeking a healthy glow all year round.

Inspired by the French Riviera, St. Tropez infuses its products with the spirit of endless summer. The brand’s name pays homage to the city of Saint-Tropez, a symbol of glamour and natural radiance. Over the decades, the brand has strengthened its position as a global leader in self-tanning, standing out for its advanced technology, high-quality formulas, and unique sensory experience. Among its innovations is the adaptable tinted self-tanning mousse, which became an industry benchmark, ensuring a smooth and natural-looking tan.

The philosophy of St. Tropez is based on confidence, authenticity, and inclusivity. The brand develops formulas that adapt to different skin types and tones, always ensuring dermatological safety. Sustainability is another core pillar, with vegan products, recyclable packaging, and cruelty-free formulas. St. Tropez also promotes education about sunless tanning, encouraging correct application for flawless at-home results.

Among the brand’s most popular products are the St. Tropez Self Tanning Mousse, the Self Tan Spray, the Self Tanning Lotion, and the Gradual Tan, each suited to different application preferences and color intensity. For the face, the St. Tropez Self Tan for Face ensures a smooth and even application, while the St. Tropez Bronzer adds a finishing touch of radiance. The collections include “Classic” for a universal tan, “Express” for fast results in 1–3 hours, “Purity” with transparent, no-rinse formulas, and “Self Tan Luxe” for a premium, long-lasting finish.

St. Tropez continues to be the global leader in self-tanning, offering products that combine performance, safety, and luxury. Each application transforms the tanning routine into a professional sensory experience, providing confidence, radiance, and a natural, long-lasting tan.