Wella Professionals Ultimate Color Step 1 Shampoo is a professional shampoo specifically developed to protect and preserve the intensity of color in colored hair. Integrated into an advanced hair care system, this shampoo acts as the essential first step in maintaining vibrant, luminous, and long-lasting color, while gently cleansing the hair and scalp. Its specialized formula is designed to remove impurities, product residue, and pollutants without compromising color integrity, helping to prevent fading and loss of shine.

This shampoo for colored hair contains advanced technology that helps seal the hair cuticle, promoting better pigment retention within the hair fiber. As a result, hair maintains a fresh color look for longer, with greater intensity and luminous highlights. Furthermore, it helps improve hair texture, making it smoother, more manageable, and easier to comb.

Ideal for frequent use, this professional shampoo is suitable for all types of colored hair, including highlighted, balayage, or bleached hair. Its gentle action respects the scalp''s natural balance, making it a perfect choice for those looking to prolong the results of coloring and maintain healthy, shiny, and protected hair. Regular use helps preserve hair quality, reinforcing its healthy and professional appearance between salon visits.

Active Ingredients:

Color Protection Technology: Helps preserve pigments inside the hair fiber, prolonging color intensity.

Gentle Cleansing Agents: Remove impurities without damaging or fading the color.

Conditioning Agents: Improve hair smoothness and shine, making detangling easier.

Texture and Skin Type:
Creamy gel texture for easy application and rinsing. Suitable for all types of colored hair, including fine, normal, or thick hair.

Target Audience:
Suitable for women and men with colored hair who want to preserve color intensity, protect against fading, and keep their hair looking healthy and luminous for longer.

Complementary Products:

For complete care, it is recommended to use in conjunction with:

Wella Professionals Ultimate Color Step 2 Conditioner – To nourish and protect the hair fiber after washing.

Wella Professionals Ultimate Color Step 3 Mask – For intensive treatment and greater color protection.

Orders to United Kingdom are shipped from Portugal and within 48 hours of purchase (unless stock is out of stock or incomplete delivery address). At the time of dispatch, an email will be sent with tracking data and the corresponding invoice attached (please check your SPAM folder).

All shipments have loss insurance (check delivery times for the type of shipment selected).

If you are not satisfied with the product, consult our returns policy.