Blonde Revival Purple Toning Shampoo - 200ml

Aveda''s Blonde Revival Purple Toning Shampoo is a high-performance toning shampoo formulated to revitalize and balance the tones of blonde, gray, or highlighted hair. Enriched with 100% naturally derived violet pigments, this care works from the first use to effectively neutralize unwanted warm tones, such as yellow and orange, restoring hair to a cool, shiny, and luminous appearance.
Its gentle, sulfate-free formula gently cleanses, preserving hydration and protecting the hair fiber from damage and dryness. It contains a nourishing blend of botanical oils and butters that help keep hair soft and silky, enhancing smoothness and elasticity. Ideal for regular use, Blonde Revival Purple Toning Shampoo helps maintain beautiful, healthy blonde hair between colorings, delivering professional results in the comfort of your home.
With a luxurious scent based on jasmine, lavender, and osmanthus essential oils, it transforms your washing routine into a true sensorial beauty ritual. This shampoo is the essential first step to preserving the purity and shine of cool tones, keeping hair looking cared for, radiant, and full of vitality.

Active Ingredients:
Natural Violet Pigments, Açaí Oil, Passion Fruit Oil, Cupuaçu Butter, and a Blend of Moisturizing Botanical Extracts.

Hair Texture and Type:
Creamy and smooth texture.
Suitable for blonde, gray, or highlighted hair, natural or colored.

Target Audience:
Men and women with blonde, bleached, or gray hair who want to neutralize warm tones and maintain a cool, luminous color.

Complementary Products:
Blonde Revival Purple Toning Conditioner: moisturizes and softens, maintaining a cool, even tone.
Nourishing Hair Mask: reinforces hydration and softness after shampooing.
Color Protection Serum: protects against fading and prolongs hair''s luminosity.