L''Oréal Paris Excellence Pure Blonde is an advanced hair color developed for those who want a purer, more luminous blonde, free from unwanted reflections. Its triple protection technology works before, during, and after the coloring process, guaranteeing a professional result at home. The formula helps strengthen the hair fiber while depositing high-performance pigments that neutralize yellow and orange tones, revealing a cooler, more elegant, and sophisticated blonde. Ideal for those seeking a long-lasting, uniform result with a nourished hair feel, the product also offers perfect coverage, maintaining the softness and vitality of the hair over the weeks.

Active Ingredients:

Pro-Keratin: Helps strengthen the hair fiber, improving resistance and reducing breakage.

Ceramides: Contribute to restoring the hair''s natural barrier, keeping it softer and more hydrated.

Ionene G: Provides intense and long-lasting protection, leaving hair stronger and shinier.

Texture and Hair Type:
Creamy texture for easy application, allowing for even distribution. Suitable for natural, dyed, or highlighted hair that needs neutralization of warm tones.

Target Audience:

Indicated for people seeking a pure, luminous, and yellow-free blonde, whether to maintain an existing color or to revitalize blonde tones that have lost their freshness.

Complementary Products:

To enhance results, it is recommended:

Nourishing purple shampoo – To maintain cool blonde tones between colorings.

Repairing post-coloring mask – To reinforce hydration and smoothness of the hair fiber.

Orders to Hong Kong are shipped from Portugal and within 48 hours of purchase (unless stock is out of stock or incomplete delivery address). At the time of dispatch, an email will be sent with tracking data and the corresponding invoice attached (please check your SPAM folder).

All shipments have loss insurance (check delivery times for the type of shipment selected).

If you are not satisfied with the product, consult our returns policy.

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