Blonde Life Violet Shampoo - 300ml

Blonde Life Violet Shampoo from Joico is a shampoo that fights yellow tones instantly, while gently cleansing, for more perfect blondes than you could imagine.
Keep your hair neutralized and cooler with this sulfate-free shampoo that reduces yellow tones, offering brighter hair. Exotic and natural oils, combined with strengthening technology and soft and effective violet pigment, provide softer, healthier hair with the most beautiful color.
Blonde Life Violet has the power to combat unwanted oxidation, which causes yellowing of the hair, thus restoring nutrition and making blondes more delicate.