RIMMEL LONDON
Iceland

Rimmel London is an iconic British makeup brand with a history dating back to 1834, when Eugène Rimmel founded the company in London. Since its early days, Rimmel London has stood out for its innovation in the beauty universe, pioneering the creation of accessible, high-quality makeup products tailored to the needs of all skin types. Over the years, the brand has established itself as a global reference in makeup, combining tradition and modernity while maintaining its connection to urban culture and London style. Its international reputation is supported by the trust of consumers seeking quality, style, and products that follow global beauty trends.

The core values of Rimmel London revolve around creativity, accessibility, and self-expression. The brand believes that makeup is a tool for empowerment, allowing each individual to enhance their unique personality and style. These principles are reflected in all collections and product lines, where innovation, diversity, and inclusion are always present. Rimmel London invests in safe, high-quality products, ideal for sensitive skin, ensuring beauty is accessible without compromising skin health.

The brand’s design and production philosophy focuses on combining vibrant colors, long-lasting formulas, and pleasant textures adapted to international makeup trends. Each product is developed to offer visible, long-lasting results, with special attention to comfort, ease of application, and a professional finish. In addition, Rimmel London values ethical and sustainable practices, adopting responsible measures in production and distribution, including dermatologically tested formulas and environmentally friendly packaging, reinforcing its commitment to social and environmental responsibility.

Throughout its history, Rimmel London has achieved important milestones that have strengthened its position in the global beauty market. Among these are the launch of its iconic mascaras, which revolutionised the concept of voluminous and elongated lashes, and the introduction of foundations and concealers adapted to different skin tones and types, making makeup inclusive and accessible to all. The brand also innovated with lipsticks, lip glosses and eyeliners that combine intense color with durability, offering options for daily use or special occasions. Multifunctional products such as makeup palettes and complete kits further reinforce Rimmel London’s commitment to providing practical, versatile solutions for modern consumers.

Rimmel London’s collections include makeup for eyes, lips, and face. Mascaras, eyeliners, and eyeshadows are some of the most sought-after products, while foundations, concealers, and compact powders ensure a smooth, radiant complexion. Blushes and lipsticks, including glosses, complete the look, allowing for creative and personalised combinations. The brand also stands out for its long-lasting makeup products, ideal for maintaining a flawless appearance all day long, as well as complete makeup kits that offer a practical selection of essential products.

In addition to classic products and best-sellers, Rimmel London continuously follows market trends, launching new releases and palettes inspired by the latest beauty trends. The collections reflect the brand’s youthful, urban spirit, combining modern colors, innovative textures, and high-performance formulas. The focus on accessibility and diversity ensures that everyone can find suitable products for sensitive skin or specific needs, maintaining the promise of quality without compromising affordability.

Digital presence is another strong point for Rimmel London. The brand offers products online, exclusive promotions, and new launches directly on e-commerce platforms, allowing consumers to easily purchase their favourite items or discover new ones. This online strategy complements the in-store experience, ensuring that Rimmel London makeup is accessible to everyone, anywhere in the world.

Among Rimmel London’s best-sellers are highly pigmented lipsticks, iconic mascaras, precise eyeliners, and versatile compact powders. Each product reflects the brand’s philosophy: accessible, high-quality makeup that allows each user to express their personality and individual style. Every Rimmel London collection is inclusive, diverse, and sustainable, integrating innovation, skin care, and global beauty trends.

The brand continues to expand globally, maintaining its mission to democratise beauty and allow everyone to feel confident and creative through makeup. Rimmel London is, therefore, a reference not only for its century-long history and innovative products, but also for its commitment to ethics, social responsibility, and sustainability. Each foundation, lipstick, or makeup kit represents not only quality and style, but also the brand’s promise to make beauty accessible, long-lasting, and aligned with consumer values.