Excellence Pure Blonde - 01 - 192ml

L''Oréal Paris Excellence Pure Blonde is an advanced hair color developed for those who want a purer, more luminous blonde, free from unwanted reflections. Its triple protection technology works before, during, and after the coloring process, guaranteeing a professional result at home. The formula helps strengthen the hair fiber while depositing high-performance pigments that neutralize yellow and orange tones, revealing a cooler, more elegant, and sophisticated blonde. Ideal for those seeking a long-lasting, uniform result with a nourished hair feel, the product also offers perfect coverage, maintaining the softness and vitality of the hair over the weeks.

Active Ingredients:

Pro-Keratin: Helps strengthen the hair fiber, improving resistance and reducing breakage.

Ceramides: Contribute to restoring the hair''s natural barrier, keeping it softer and more hydrated.

Ionene G: Provides intense and long-lasting protection, leaving hair stronger and shinier.

Texture and Hair Type:
Creamy texture for easy application, allowing for even distribution. Suitable for natural, dyed, or highlighted hair that needs neutralization of warm tones.

Target Audience:

Indicated for people seeking a pure, luminous, and yellow-free blonde, whether to maintain an existing color or to revitalize blonde tones that have lost their freshness.

Complementary Products:

To enhance results, it is recommended:

Nourishing purple shampoo – To maintain cool blonde tones between colorings.

Repairing post-coloring mask – To reinforce hydration and smoothness of the hair fiber.