Brazilian Joia Stregthening Conditioner - 295ml

Sol de Janeiro Brazilian Joia Strengthening + Smoothing Conditioner is a nourishing conditioner developed to strengthen, smooth, and deeply hydrate hair. Inspired by Brazilian beauty rituals, this hair care product helps improve hair elasticity, reducing breakage and providing a silky, shiny finish. Its rich and creamy formula easily detangles hair, leaving it softer, lighter, and protected against daily damage caused by external aggressors, heat, and humidity. Ideal for complementing your hair care routine, this conditioner offers a unique sensory experience thanks to its warm and enveloping fragrance characteristic of the brand.

Active Ingredients:

Vegetable Keratin: Helps strengthen hair and reduce breakage. Buriti Oil: Rich in antioxidants and essential fatty acids, it helps nourish and protect hair. Cupuaçu Butter: Provides intense hydration and improves hair elasticity. Brazilian Selenium: Helps protect hair against external aggressors and oxidative damage. Texture and Skin Type:

Creamy, rich texture that spreads easily, suitable for all hair types, especially dry, damaged, frizzy, or breakage-prone hair.

Target Audience:

Suitable for men and women seeking a strengthening and smoothing conditioner to improve hair health, control frizz, and keep hair hydrated, shiny, and more resilient.

Complementary Products:

For complete care, it is recommended to use in conjunction with: Brazilian Joia Strengthening + Smoothing Shampoo – To gently cleanse and strengthen hair from the first wash. Brazilian Joia Milky Leave-In Conditioner – For thermal protection, additional hydration, and frizz control.