ELUMEN by Goldwell is a direct, oxidant-free hair dye that electromagnetically deposits pigments inside the hair, without the need for peroxides or ammonia. It offers incredibly intense results, with high shine, exceptional depth and durability. Ideal for professionals and for those looking for bold colors or intense coverage without damaging the hair structure.

Active Ingredients:
Negative and positive ion technology: Ensures maximum pigment adhesion.
No ammonia, no peroxides, no oxidants: Extreme care for the hair fiber.
High-performance direct pigments: Intense and long-lasting color.
Conditioning agents: Improve hair structure during coloring.

Hair Texture and Type:
Creamy liquid, easy to apply.
Recommended for all hair types, especially damaged or sensitized hair.

Target Audience:
People who want intense, vibrant or artistic color without damaging their hair.
Ideal for those who avoid oxidative hair dyes or have sensitive scalp.

Complementary Products:
Elumen Prepare: Prepares hair for better color fixation.
Elumen Lock: Seals pigments for maximum durability.
Elumen Wash and Treat: Maintains color and repairs hair strands.
Elumen Return: To partially or completely remove color.

Orders to Mexico are shipped from Portugal and within 48 hours of purchase (unless stock is out of stock or incomplete delivery address). At the time of dispatch, an email will be sent with tracking data and the corresponding invoice attached (please check your SPAM folder).

All shipments have loss insurance (check delivery times for the type of shipment selected).

If you are not satisfied with the product, consult our returns policy.

50%
GOLDWELL
Elumen Color Lock
Extends the durability of ELUMEN color.
Helps seal pigments inside the hair.
Reduces color loss during subsequent washes.
Improves hair resistance and shine.
More intense and long-lasting color effect.
  Available
Price 21.76€
50%
GOLDWELL
Elumen Shampoo
Gentle and effective hair cleansing.
Enhances color, providing intense and long-lasting shine.
Strengthens hair fiber and combats dryness.
Leaves hair soft, light and easy to comb.
Ideal for colored or chemically treated hair.
  Available
Price 8.29€
50%
GOLDWELL
Elumen Color Stain Remover
Effectively removes skin color stains.
Gentle and gentle on the skin.
Ideal for immediate use after coloring.
Leaves skin clean and comfortable.
Compatible with all ELUMEN dyes.
  Available
Price 11.49€
50%
GOLDWELL
Elumen Play
Vibrant and intense color from the first application.
Gradually fades evenly.
Healthy-looking hair with luminous shine.
No need for oxidants.
  Available
Price 17.15€