Excellence Cool Creme - 7.11 - Ultra Ash Blonde

Excellence Cool Crème by L''Oréal Paris is a triple-protection permanent hair color, formulated to offer a cool, sophisticated, and long-lasting color while deeply caring for the hair. Ideal for those seeking cool tones — such as ash blondes, icy browns, or bluish blacks — this color instantly neutralizes warm and orange reflections, leaving hair with a pure, elegant, and luminous color.
Its advanced formula contains Pro-Keratin, a complex that strengthens the hair fiber during the coloring process, preventing breakage and keeping hair strong and resilient. The triple protection system works before, during, and after coloring, protecting the scalp, sealing the cuticle, and fixing pigments evenly. The result is an intense and long-lasting color, with total gray coverage and multidimensional shine.
With a complete coloring ritual, Excellence Cool Crème includes a pre-coloring protective serum, the coloring cream, the conditioning treatment, and the neutralizing purple shampoo — designed to maintain the cool tone and luminous shine between colorings. This is the perfect choice for those seeking professional color and deep care in a single step.

Active Ingredients:

Pro-Keratin, Cool Pigments, Ceramides, Ionene G.

Texture and Hair Type:
Creamy and rich texture for easy and even application.
Suitable for all hair types, especially those with a tendency towards warm tones.

Target Audience:
Men and women who want a cool, elegant, and long-lasting color, with intense protection and total gray hair coverage.

Complementary Products:
Violet Neutralizing Shampoo: prolongs cool color and eliminates yellow tones.
Post-Coloring Nourishing Mask: deeply hydrates and maintains shine.
Protective Hair Serum: helps seal in color and strengthen the hair fiber after coloring.