Redken''s Acidic Bonding Concentrate 24/7 Serum is an intensive serum developed to protect and strengthen all hair types, providing 24-hour care. Formulated with advanced hair bonding technology, it acts directly on the reconstruction of the hair fiber, preventing future damage and keeping hair healthy, strong, and revitalized. Ideal for fragile, brittle, or chemically treated hair.

Active Ingredients:

Hyaluronic Acid: Deeply hydrates and promotes elasticity.

Keratin Proteins: Repair and strengthen the internal structure of the hair.

Redken Bonding Technology: Reinforces hair bonds to reduce breakage and increase resistance.

Texture and Skin Type:
Lightweight texture and easy-to-apply serum, suitable for all hair types, especially fragile, brittle, or chemically damaged hair.

Target Audience:
Suitable for men and women who want to prevent breakage, repair damaged hair, and maintain strong, hydrated, and healthy hair. Complementary Products:

For complete care, it is recommended to use in conjunction with:

Redken Acidic Bonding Concentrate Shampoo – Gentle cleansing that prepares the hair for treatment.

Redken Acidic Bonding Concentrate Conditioner – Conditions and strengthens, prolonging the effects of the serum.

Orders to Malaysia are shipped from Portugal and within 48 hours of purchase (unless stock is out of stock or incomplete delivery address). At the time of dispatch, an email will be sent with tracking data and the corresponding invoice attached (please check your SPAM folder).

All shipments have loss insurance (check delivery times for the type of shipment selected).

If you are not satisfied with the product, consult our returns policy.