TOUS
New Zealand

Tous is a renowned Spanish brand, internationally recognized for its creativity, contemporary elegance, and unique style. Founded in 1920 by the Tous family in Manresa, Spain, the brand began as a small goldsmith’s workshop and, over the decades, evolved into a global icon of affordable luxury, combining family tradition with innovation in jewelry and sophisticated design. The Tous identity is instantly recognizable by its iconic symbol, the Tous bear, which represents the essence of the brand: joy, femininity, and personality.

The origin of Tous is deeply rooted in the founding family’s passion for craftsmanship and excellence in jewelry. From its early years, the brand stood out for its meticulous attention to detail and its constant pursuit of quality and innovation. The Tous bear became an emblematic symbol of the brand and an inspiration for collections that combine sophistication, Spanish design, and modern trends in jewelry, reflecting the feminine aesthetic and versatility that characterize each piece.

Throughout its history, Tous has reached significant milestones that have solidified its position as a leader in the affordable luxury market. The launch of iconic pieces such as necklaces, bracelets, and rings featuring the emblematic bear transformed the brand into a worldwide reference in style, creativity, and innovation in jewelry. International expansion and the creation of collections of accessories, handbags, and perfumes have allowed Tous to become a complete lifestyle brand, integrating jewelry, fashion, and contemporary elegance into every moment of its consumers’ lives.

The fundamental values of Tous revolve around family tradition, creativity, artisanal quality, and sophistication. Each piece is developed with meticulous attention to detail, ensuring excellence, durability, and a flawless finish. The brand values innovation in jewelry, combining handcrafted techniques with modern design to create pieces that are both timeless and aligned with jewelry trends. The personality of Tous is joyful, feminine, and sophisticated, allowing each collection to convey emotion, style, and authenticity.

The design philosophy of Tous combines craftsmanship, innovation, and affordable luxury. Among Tous’s most emblematic products are the pieces featuring the bear, which have become symbols of style and elegance. Each collection is designed to reflect the Tous lifestyle, blending creativity, Spanish design, and affordable luxury, ensuring that each piece is not just an accessory but also an expression of the brand’s personality. In addition to jewelry, Tous has expanded into accessories, handbags, and perfumes, establishing itself as an icon of style and sophistication across multiple segments.

The collections combine contemporary trends with artisanal techniques, resulting in products that reflect authenticity, elegance, and creativity. Today, Tous is internationally recognized as an icon of design and affordable luxury. The brand remains true to its family tradition, artisanal quality, and creativity, continuing to innovate and set trends.