All Soft Shampoo

NAME:

Redken All Soft Shampoo

BRAND: Redken

RESULTS:
Wash your hair.
Eliminates impurities.
Leaves hair soft, supple and shiny.

DESCRIPTION:

All Soft Shampoo from Redken is a shampoo that cleans brittle and dry hair.
This product washes the hair, eliminating impurities and leaving hair soft, supple and shiny.

Directions for use:

Apply to wet hair.
Massage until foaming.
Rinse through water.

Category:

Redken Hair Care

Redken Hair Maintenance

Redken Shampoo

Brand

Redken

Nationality

American

Products

Hair Care

History

The history of Redken began in the 60s when American actress Paula Kent and hairstylist Jheri Redding launched only 3 products with the brand's label on the market. Redken revolutionized the art of hair by combining science with professional formulas and introducing the concept of protein reconditioning. During the 70's Redken spread its brand all over the US with tours, conferences and symposiums. National success leads the brand to internationalization and in 1993 the cosmetics and hair products magnate L'Oréal Group buys Redken. During the 1990s the brand moved from California to 5th Avenue in NYC and added '5th Avenue NYC' to its logo. With the turn of the century, Redken becomes the beauty leader in the backstage of major fashion events, being present at NY Fashion Week, Milan, Paris and London.

Did you know?

The name REDKEN is a mixture of the nicknames of its founders Jheri Redding and Paula Kent.