OPI
Poland

About OPI

OPI is an iconic brand in the world of professional nail care, globally recognized for its innovation, quality, and style since its founding in 1981 by George Schaeffer in Los Angeles, United States. Originally created to provide professional manicure and pedicure products for beauty salons, OPI quickly conquered the market with its high-quality formulas and vibrant colors, becoming synonymous with professional nail care and luxury manicures. Over the decades, the brand has established itself as a leader in the nail polish industry, including the famous OPI nail lacquer, with a solid reputation that crosses borders, serving as a reference for both professionals and consumers seeking healthy and aesthetically perfect nails.

OPI’s core values include quality, innovation, creativity, and a commitment to nail health. Each product is developed with high-performance formulas, ensuring long-lasting polish, easy application, and nail protection. OPI promotes a beauty philosophy that combines aesthetics, care, and individual expression, reflected in every OPI gel, nail treatment, and polish collection. The brand is also committed to ethical and sustainable practices whenever possible, aiming to reduce the environmental impact of its formulas and packaging without compromising performance or consumer experience.

OPI’s design and production philosophy emphasizes iconic colors, technological innovation, and attention to detail. The brand creates products that not only beautify but also care for nails, combining aesthetics and functionality. The packaging design and minimalist visual identity of the polish lines reflect the professionalism and sophistication expected by luxury salons, while the carefully balanced formulas ensure healthy and protected nails. This focus on quality and continuous innovation reinforces OPI’s global reputation as synonymous with reliable and aspirational nail polish, recognized worldwide.

Throughout its history, OPI has launched numerous milestones that have made it a global reference. The introduction of the first high-performance OPI nail lacquer for professional use revolutionized the nail polish market. In the 1990s, themed collections inspired by movies and iconic destinations turned each launch into a fashion and trend event, establishing OPI as a source of nail inspiration. The brand also innovated with the OPI gel line, which brought extended durability and intense shine to consumers who wanted professional results at home. Each limited edition and exclusive color reinforces OPI’s ability to anticipate color trends and creativity in nail art, keeping it at the forefront of the manicure and pedicure industry.

OPI’s product lines and collections cover a wide range of needs and styles. From classic to bold OPI nail polishes and limited editions, each line offers a unique combination of colors, finishes, and treatments. Products such as OPI nail lacquer, OPI gel, and strengthening treatments reflect the brand’s commitment to healthy nails, providing long-lasting results and a flawless appearance. Themed collections, often inspired by global destinations, pop culture, or fashion icons, allow professionals and consumers to explore creativity in OPI nail art while maintaining the brand’s signature sophistication.

Among its most iconic and best-selling products are classic shades such as vibrant red, elegant nude, and exclusive tones from limited collections, which quickly became benchmarks in the luxury manicure market. The durability of its polishes, combined with a variety of finishes — creamy, shimmering, metallic, and gel — ensures that each application is professional and elegant, elevating the nail care experience. Additionally, OPI offers nail treatment lines, strengtheners, and nourishing base coats, reaffirming its commitment to nail health and beauty.

OPI succeeds in merging innovation, style, and functionality in every product, reflecting its values and aesthetic across all collections. The brand is known for transforming global trends into vibrant, sophisticated color palettes, ensuring that each OPI polish is not just a nail polish but a tool of personal expression. Beauty professionals, nail art enthusiasts, and discerning consumers trust OPI to deliver consistent, sophisticated, and long-lasting results, turning every manicure and pedicure into a luxury experience.

Over more than four decades, OPI has established itself as a global icon of luxury manicures and innovation in professional nail care, combining technical expertise, sophisticated design, and a commitment to nail health. Each collection and product line reinforces the brand’s promise to deliver iconic colors, high-quality formulas, and solutions that inspire creativity, confidence, and individual expression. OPI continues to lead the industry, remaining true to its core values and the unique aesthetic that has made it a respected and beloved brand worldwide, synonymous with quality, innovation, and sophistication in professional nail polish.