ESSIE
Turkey

Essie was founded by Essie Weingarten in 1981 and quickly stood out in the world of professional manicures and nail care, becoming an iconic brand globally recognized for its high-quality and innovative nail polishes. From the beginning, Essie revolutionized the beauty market with its Essie nail polish and Essie varnishes, offering a wide range of colors and finishes that combine style, durability, and sophistication. The brand built a solid reputation, becoming synonymous with vibrant nail colors and innovative formulas that provide long-lasting shine and a gel-like finish even in at-home applications.

Essie’s core values revolve around quality, creativity, and responsibility. The brand has always sought to inspire manicure professionals and nail art enthusiasts, promoting color trends and Essie nail art, while reinforcing sustainability and ethics in its production. Each collection and product line reflects these values, allowing the exploration of Essie trends, gel finish, and long-lasting shine with confidence and style.

Essie’s design and production philosophy focuses on innovation, quality, and attention to detail. Each professional Essie nail polish is formulated to deliver intense and even color, combining durability with ease of application. The brand also emphasizes nail care, offering products that strengthen and protect, ensuring professional results in any context.

Throughout its history, Essie has achieved significant milestones, establishing itself as a leader in professional manicures and at-home Essie manicures. One of the most remarkable moments was the popularization of iconic colors that became global references in Essie trends, transforming the way consumers view manicures. The launch of lines with gel finish and long-lasting shine reinforced the brand’s ongoing innovation, ensuring long-lasting results and a flawless appearance.

Essie’s commitment to sustainability and social responsibility is evident in its production practices. The brand strives to reduce its environmental impact by offering safe, high-performance products that strengthen consumer trust. Each collection reflects the mission of combining Essie style and manicure with ethical responsibility, encouraging creativity in nail art and promoting mindful nail care.

Essie collections cover a wide variety of products, from classic polishes to innovative colors. Each line allows you to explore Essie trends, gel finish and long-lasting shine, creating looks that range from casual to sophisticated. Essie’s nail art and color trend collections encourage personal expression and experimentation, keeping the brand a reference in high-quality professional varnishes, innovation, and timeless style.

Essie continues to lead the global nail polish and nail care market, establishing itself as a brand that combines tradition, innovation, and creativity. Through its collections, color trends, and professional products, the brand inspires consumers to explore at-home manicures, nail art, and style with confidence, innovative formulas, and long-lasting finishes. Essie remains true to its philosophy of quality, innovation, and sustainability, maintaining its position as an essential reference in the world of manicures and beauty.