It's Potent! Eye Cream

NAME:

Benefit It's Potent! Eye Cream

BRAND: Benefit

RESULTS:
Brightens and rejuvenates eye contour; Promotes skin's elasticity and firmness; Diminishes lines and wrinkles; Eyes appear more beautiful, young and radiant.

DESCRIPTION:

It's Potent ! Eye Cream is a Benefit eye cream to reduce dark circles and brighten the eye area. This formula contains firming peptides to restore skin elasticity and firmness, fighting aging. Mitigates under-eye circles and darkness and helps conceal fine lines, leaving them younger and radiant. Contains extract of apple and loquat to boost collagen matrix of the skin and protect against free-radical damage.

 

Helps hydrate the eye contour for a younger and brighter result.

VIDEO:

Directions for use:

Aplicar em todo o contorno ocular.

TIPS:

Follow with the Oh La Lift for a radiant look.

Category:

Benefit Skin Care

Benefit Eye Care

Benefit Eye Creams and Moisturizers

Brand

Benefit

Nationality

American

Products

Cosmetics and makeup

History

Sisters Jean and Jane Ford are the founders of the American brand Benefit. In the 70s, they combined their knowledge of cosmetics with their corporate vision and created a beauty boutique in San Francisco called The Face Place. Specializing in quick solutions for the most varied beauty dilemmas, it was an immediate success. Then three more boutiques opened. The quality of its formulas, its practical and original formats, and the fun spirit explain the success of the brand, which expanded throughout the US in the 1990s. In 1999, the Moet Hennessy Loius Vuitton or LVMH group acquired Benefit and launched it worldwide. The brand is liberal and modern, known for its vintage packaging, inspired by the 50s and 60s and its pin-up look. Benefit's DNA is creativity and humour, with funny phrases and catchy names. Lollipop-shaped glosses and names like Some Kind of Gorgeous explain the brand's success.

Did you know?

The name Benefit comes after Jane's trip to Italy, where the word bene, which means good, caught her attention.