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L'Oréal Paris Men Expert Extreme Fix Paste
Brand
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L'Oréal Paris |
Nationality
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French |
Products
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Makeup |
History
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It all starts in 1907 when Eugène Schueller, a young French chemical engineer, developed a new synthetic hair dye formula in the kitchen of his small apartment. Later in 1909 he expanded his business and registered the company with the name Société Française de Teintures Inoffensives by Cheveux which would later be called L'Oréal, and began to manufacture hair dyes, which were sold to the most posh and Paris' sophisticated hairdressing salons. |
Did you know?
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Even before her death in 2017, Liliane Bettencourt, the only child of Eugène Schueller, was L’ Oréal's largest shareholder and one of the richest women in the world. Her fortune was inherited by her only daughter, Françoise Bettencourt Meyers. |
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