Revitalising Treatment Softener

NAME:

Shiseido Revitalising Treatment Softener

BRAND: Shiseido

RESULTS:
Restores the brightness;
Neutralizes sagging, uneven texture, roughness and dryness.

DESCRIPTION:

Revitalising Treatment Softener from Shiseido is an exceptional lotion that dramatically awakens the potential of the skin from the inside.
It recovers the skin's self-moisturizing ability that decreases with age and helps to conserve its natural moisture.
Regenerates the skin, reduces the appearance of fine lines and reveals a brighter and more flexible complexion.

Directions for use:

Press 3 times;
Pass in circles upwards;
Brush the eyelids and the mouth.

Collection:

Shiseido Defend Beauty

Category:

Shiseido Skin Care

Shiseido Moisturizers

Shiseido Face Moisturizer

Brand

Shiseido

Nationality

Japanese

Products

Makeup, perfume and skin care products

History

SHISEIDO was founded in 1872 by Arinobu Fukuhara, a former chief pharmacist of the Japanese navy, who opened Japan's first western-style private pharmacy in the city of Ginza, the center of fashion and culture in Japan. Concerned about poor quality of pharmaceuticals sold to the public, he opened SHISEIDO PHARMACY to introduce pharmaceuticals along Western lines at a time when herbal medicine still predominated. This avant-garde, heavily research and development pharmacist has grown to become one of the oldest existing companies in Japan. For two and a half decades its most successful products have been Japan's first toothpaste, called Fukuhara Sanitary Toothpaste, launched in 1888 and advertised as an effective product for protecting teeth and gums against tooth decay and disease, due to its revolutionary formula for the time, which contained fluoride; and the Kakkegan vitamin tablet, introduced in 1893, with the purpose of combating Beriberi disease, which although the cause had not yet been determined, was based on the theory that the disease was caused by malnutrition. Its relationship with cosmetics began in 1897, when it launched Eudermine on the market. Although most cosmetics were made from natural ingredients such as hustle, the new product was based on a highly effective "scientific" formula derived from Western pharmaceutical theory. These concepts are evident in the name of the product itself, which in Greek means "good" (I) and "skin" (dermis).

Did you know?

To celebrate 120 years since its founding in 1992, SHISEIDO inaugurated the Corporate Museum next to the Shiseido Art House. The site is dedicated to collecting and preserving information about the company, the history of cosmetics and women's fashion, and other types of important culturally-related materials.