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Joico is a brand that since 1976 provides exceptional hair care. But from its varied range there are two product lines that stand
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Nowadays the hair oils stand out among brightness, hydration and regeneration treatments. Its added value is clear: lightness of a
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The loss of hair (which includes the natural hair renewal process), is completely normal, but the increase of female hair loss can
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The hair schedule was created with the goal of reconstructing the hair mass and all the nutrients we naturally loose daily, so it
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Myths exist in almost every area of our lives. Some are passed generation after generation and are law. But scientific studies hav
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How many of us have left the hairdresser feeling that that professional is magical? The hair looks perfect and, most of the time w
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