Brand history
Make Up For Ever was founded in 1984 in Paris when Dany Sanz a former Fine Arts student was dissatisfied with the originality of professional cosmetic products, it was then that she had the idea to start creating and selling her own products. for professional makeup artists. That's when she started from the beginning trying to develop pigmented formulas with a high performance along with her new bespoke brushes. It was later in 1999 that LVMH saw potential in the brand and decided to acquire it, to complement its makeup offer and make offers to its fashion customer base and so the brand began to be distributed in more than 60 countries.
Currently Make Up For Ever is a collective brand of makeup artists who together create quality products and services for everyone.
Concept and objectives
Make Up For Ever is a professional cosmetics brand spread across several countries, which was initially created with the main objective of helping professional makeup artists to have products with a high quality and, at the same time, creating more creative and original cosmetics.
Currently, Make Up For Ever's goal is to meet the increasingly strict needs of makeup professionals.
What to take into account when choosing this brand?
People who are thinking of purchasing Make Up For Ever cosmetics have to take into account their skin type and color for the product to match them in the best way.
Make Up For Ever provides customers with a wide range from cosmetics with elegant and vivid colors to makeup tools and bags.
Make Up For Ever's collections
Artist Color – It provides elegant, intense colors due to its exclusive formula that is divided into illuminators, blush and sculpting powders. It can be used anywhere, as the products in this collection are easy to transport.
Ultra HD – Designed to provide high-definition effects which helps to give an invisible effect to the makeup, as the products in this collection are not detectable even if they are focused on you, which helps make it a great makeup for everyday life.
The most popular products of the brand
HD Ultra Foundation is a fluid, high-definition face foundation with an improved formula that innovates a new generation of invisible makeup on HD cameras and the naked eye.
Its fluid texture helps the skin to create medium coverage and smooth out imperfections while smoothing the skin texture.
Artist Color Shadow is a professional grade pigment-filled eye shadow lasting 12 hours. Its smooth, buttery texture allows for a higher mixing competence and its silicone-coated pigments allow for a firm hold for up to 12 hours.
Ultra HD Stick Foundation is a base created thinking about the technological high definition of the film and television industries. Furthermore, due to its formula, this base is invisible both to the naked eye and in 4K definition. Perfect for every day.
Full Cover Extreme Camouflage Cream is a long-lasting concealer perfect for hiding extreme imperfections such as scars, depigmentation patches or skin tags. Its formula provides long-lasting results, even under extreme conditions.
Flash Color Stick is a color paint that provides long-lasting, highly pigmented colors that can be applied to the face and body with a semi-matte finish. In addition, colors can be mixed with other creamy mixes to get personalized tones.
Star Lit Powder is an ultra-fine shimmering powder that highlights eyes, lips and cheeks. Furthermore, it is made up of a multifaceted formula that includes micronized ingredients, allowing for better ease of application.
