Brand history
Anastasia Beverly Hills, or ABH, was founded in 1997 by Romanian Anastasia Soare, along with the inauguration of the brand's headquarters in Beverly Hills.
The first product line was launched in 2000, and soon gained much prominence thanks to eyebrow products, for introducing a new eyebrow shaping service.
That aimed to find balance, symmetry and beauty by creating arches that perfectly fit any face shape.
Since then, the company has expanded to over 25 countries, with over 485 products for sale and over 2000 stores worldwide.
Concept and objectives
Anastasia Beverly Hills a company focused on creating cosmetics, with the aim of revolutionizing the cosmetics sector.
What to take into account when choosing this brand?
Anastasia Beverly Hills is known for never disappointing. Enjoy the softness and comfort of numerous makeup ranges, whether it's a discreet, lightweight foundation or an eyebrow contour, Anastasia Beverly Hills has it all.
The most popular products of the brand
Norvina Pro Pigment Palette Vol. 3 is a high-performance deluxe sized 25-tone professional grade art palette with a stunning fall-themed color story. Expanding on the NORVINA collection, this professional palette lets you have even more shades curated by Norvina and create your most artistic makeup looks yet.
Brow Pen is a pen that easily creates dimension by micro-tracing in areas you want more fullness. The waterproof formula glides on effortlessly with a feather-light feel, creating unparalleled hair detail with precision and mimicking the look of natural hair for a fuller finish. The super fine tip is ideal for creating realistic brush strokes for your most natural looking brows.
Clear Brow Gel protects the eyebrows and keeps the hairs in place. The rounded applicator made up of soft bristles evenly divides the product and offers flexible hold without residue. The arches are cared for, smooth and remain drawn for several hours. Can be used alone or as a final layer over other Anastasia Beverly Hills brow products.
Satin Lipstick is a full-pigment lipstick color with a new gentle emollient formula for extremely comfortable wear. Get gorgeous lips in a snap with this highly pigmented lip color that lasts.
Luminous Foundation is a water-resistant liquid foundation designed to create a natural, luminous finish. Its shimmering formula offers long-lasting medium coverage while remaining incredibly fresh and lightweight. This foundation covers all imperfections, without plaster effect and without hiding your skin's natural glow. Very easy to mix and apply evenly, its formula leaves a veil of perfection on the skin, without reflection or oxidation.
