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11 May

Guerlain

Guerlain

Brand history

 

Frenchman Pierre François Pascal Guerlain, born on April 3, 1798, was a physician and chemist. The House of Guerlain was founded in 1828, in Paris, at the beginning it sold perfumes and make-up that came from England, the success was so much that they started the Guerlain brand.

 

He started creating several products in the 1830s: Cold cream of Rose that protected the skin; Le Blanc de perles, which lightened the skin; and the Le Blanc de La Ferté that painted the lips. The products were very successful among the ladies of French high society, the company ended up opening its flagship store, Flagship Store, in 1840, using the Guerlain brand as a fashion setting for Parisian fashion. From this moment on, he started to create perfumes, with the help of his two sons.

 

He was so successful that he officially became Queen Belgium's perfumer. That same year he created his first compact blushes. In 1853 he created a perfume that completely changed the direction of the company, which was the "Eau de Cologne Imperial", in honor of Empress Eugenia, wife of Napoleon III. The perfume is sold to this day and the packaging remains the same.

 

The company was managed by the Guerlain family until 1994, then it was bought by the French multinational LVMH (Moët Hennessy Louis Vuitton).

 


Concept and objectives

 

Guerlain is a company engaged in the creation and distribution of luxury perfumes, treatments and cosmetics. Their product packaging has a luxurious design.
It aims to provide its consumers with well-being, good skin care and offers high quality products.

 


What to take into account when choosing this brand?

 

Guerlain offers a countless number of perfume fragrances, taking into account whether you prefer a more or less lasting fragrance. It also has several skin care products, when choosing them you have to take into account the type of skin for the product to have the right effect, otherwise the product may have the opposite effect to the desired one.

 

 

Guerlain's collections

 

Orchidée Impériale – It's a line that combines 15 years of research on skin longevity. It uses orchid which is a raw and rare ingredient, it is the essence of the special Orchidée Impériale treatment range. Convinced of its potential, they created their first research center dedicated to an ingredient, Orchidarium. This range is known for its exceptional and complete care. It fights the signs of aging and its texture is sensorial.

 

Abeille Royal – Bee products are some of the most effective natural revitalizing substances in the world. Guerlain Research has continually worked with honey and royal jelly to create Abeille Royale: a skin care program that scientifically proves its exceptional ability to minimize the visible signs of skin aging.

 

Terracotta – An absolute legend, a concentrate of charm and a global must-have, Guerlain terracotta powder has been weaving its destiny since 1984. Inspired by a trip to the heart of the desert, it captures every reflection of the sun and brightens the complexion with a natural glow. and instant healthy.

 


The most popular products of the brand

 

Mon Guerlain Eau de Parfum is a perfume with an oriental fragrance that highlights the raw materials of French lavender, Sambac jasmine, sandalwood and Tahitian vanilla.

 

Rouge G Satin is the first lipstick that you can customize. It is a long-lasting lipstick and has a satin finish. Made with jojoba and mango butter, it nourishes the lips making you feel almost immediate comfort. Also contains hyaluronic acid and Guggul resin to smooth lips.

 

Terracotta Nude is an illuminator that has a smooth texture and quickly recovers its luminosity with just a single quick stroke of the brush. It has a universal tone that adapts to any skin with its chameleon ingredient which is Gemmude Light.

 

Abeille Royale Double R is a serum that renews and repairs. It has an anti-aging technology from Abeille Royale, which has a highly effective action on the visible signs of aging such as loss of skin elasticity and firmness, wrinkles, imperfections, enlarged pores and dull skin. This serum has a formula with a "lifting" effect, over time the skin looks younger and has a smoother, brighter texture.

 

Orchidée Impériale Essence-in-Lotion is a moisturizing lotion, soothing and helps to prepare the skin. Contains the new Orchid Essential Water complex along with Cell Respiration regenerative technology. The lotion has a fresh and delicate effect. It has a remarkable effectiveness and intensely moisturizes the skin.

 

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