ELUMEN by Goldwell is a direct, oxidant-free hair dye that electromagnetically deposits pigments inside the hair, without the need for peroxides or ammonia. It offers incredibly intense results, with high shine, exceptional depth and durability. Ideal for professionals and for those looking for bold colors or intense coverage without damaging the hair structure.

Active Ingredients:
Negative and positive ion technology: Ensures maximum pigment adhesion.
No ammonia, no peroxides, no oxidants: Extreme care for the hair fiber.
High-performance direct pigments: Intense and long-lasting color.
Conditioning agents: Improve hair structure during coloring.

Hair Texture and Type:
Creamy liquid, easy to apply.
Recommended for all hair types, especially damaged or sensitized hair.

Target Audience:
People who want intense, vibrant or artistic color without damaging their hair.
Ideal for those who avoid oxidative hair dyes or have sensitive scalp.

Complementary Products:
Elumen Prepare: Prepares hair for better color fixation.
Elumen Lock: Seals pigments for maximum durability.
Elumen Wash and Treat: Maintains color and repairs hair strands.
Elumen Return: To partially or completely remove color.

Orders to South Africa are shipped from Portugal and within 48 hours of purchase (unless stock is out of stock or incomplete delivery address). At the time of dispatch, an email will be sent with tracking data and the corresponding invoice attached (please check your SPAM folder).

All shipments have loss insurance (check delivery times for the type of shipment selected).

If you are not satisfied with the product, consult our returns policy.