Dia Color from L’Oréal Professionnel is a semi-permanent ammonia-free color, ideal for those who want to enhance their natural hair color or make a subtle transformation without compromising the health of their hair. Developed to provide a shiny finish and intense reflections, this shade is perfect for those looking for a sophisticated and modern look.

L’Oréal’s advanced technology allows color pigments to gently penetrate the hair, ensuring even coverage and a gradual, natural fade. Furthermore, the formula enriched with conditioning agents keeps the hair fiber hydrated and silky to the touch.

Active ingredients include high-tech pigments, moisturizing polymers and conditioning agents, which protect and nourish hair during the coloring process. The complementary products are Diactivateur, a specific oxidant for the Dia Color line, and L’Oréal post-color care, such as Vitamino Color Shampoo and Mask, which help keep the color vibrant for longer.

Orders to South Africa are shipped from Portugal and within 48 hours of purchase (unless stock is out of stock or incomplete delivery address). At the time of dispatch, an email will be sent with tracking data and the corresponding invoice attached (please check your SPAM folder).

All shipments have loss insurance (check delivery times for the type of shipment selected).

If you are not satisfied with the product, consult our returns policy.