Elumen Play

Elumen Play by Goldwell is a semi-permanent hair dye, free of ammonia and oxidants, that offers vibrant and intense tones. Developed to create creative and temporary looks, its formula allows for easy and uniform application, with visible results even on previously bleached hair. The color fades harmoniously after about 10 to 15 washes, depending on the chosen color and the condition of the hair.

Active Ingredients:
HDmax Technology: High-intensity pigments for a bright and long-lasting color.
Shine & Care System: Ensures shine and conditioning of the hair.
Ammonia-free formula: Less aggressive to the hair and scalp.

Hair Texture and Type:
Soft-textured coloring cream.
Suitable for all hair types, especially effective on bleached or lightened hair.

Target Audience:
Ideal for those who want to try bold colors without the commitment of permanent coloring. Recommended for creative clients or those looking for versatility in changing their look.

Complementary Products:
Elumen Prepare: Prepares the hair for better color absorption.
Elumen Wash: Specific shampoo that prolongs the duration of the color.
Elumen Treat: Post-color treatment to seal and protect the color.