FENTY BEAUTY
United States - USA
Inclusive makeup Fenty Beauty created for all skin tones.
About Fenty Beauty
Launched in 2017 by singer and entrepreneur Rihanna, Fenty Beauty entered the beauty market with a revolutionary vision of inclusion. The brand was created to fill a critical gap in the beauty industry by offering an accessible line of products for all skin tones, something that was rare until then. From the start, Fenty Beauty attracted a legion of fans and quickly became a symbol of diversity and innovation, especially through its foundations with a wide range of shades, providing people of different skin colors with the perfect match. This inclusive approach transformed Fenty Beauty into a global icon, promoting representation and redefining traditional beauty standards.
The name Fenty is a tribute to Rihanna's surname, and the brand was founded with the mission of democratizing beauty. Motivated by the lack of products catering to a wide range of skin tones, Rihanna started a movement to celebrate the uniqueness of each person. More than just makeup, Fenty Beauty became a symbol of inclusion and representation, positioning itself as one of the biggest innovations in the cosmetics industry. The brand has won awards and recognition from both the public and experts, always maintaining a philosophy centered on values such as inclusion, innovation, and accessibility.
In addition to prioritizing diversity, Fenty Beauty also stands out for its commitment to sustainability and ethics. Its products are vegan and cruelty-free, reflecting Rihanna's desire to make a positive impact both on the environment and society. This responsible and conscious approach adds value to the brand, being a differentiator that deeply resonates with today's consumers, who are concerned with ethical practices and sustainability.
Launched in 2017 by singer and entrepreneur Rihanna, Fenty Beauty entered the beauty market with a revolutionary vision of inclusion. The brand was created to fill a critical gap in the beauty industry by offering an accessible line of products for all skin tones, something that was rare until then... show more
To choose between Fenty Beauty's Pro Filt'r Soft Matte and Pro Filt'r Hydrating foundations, it's important to consider your skin type and the finish you desire. The Pro Filt'r Soft Matte is a matte foundation with oil control, ideal for oily or combination skin, offering a velvety and long-lasting finish. The Pro Filt'r Hydrating is developed for normal to dry skin, providing a more hydrating and luminous finish, suitable for those who want a more natural and comfortable look. Both foundations offer good coverage and long-lasting wear, but with differences in texture and the final effect to cater to the specific needs of each skin type.
Yes, Fenty Beauty products are designed to be inclusive and suitable for all skin tones and types, including darker and sensitive skin. The brand is recognized for its foundation line with over 50 shades, providing precise coverage and matching for all skin colors. Additionally, the formulas are dermatologically tested and generally gentle, catering to even sensitive skin. Fenty Beauty's formulas also have good acceptance in different skin conditions, offering options ranging from matte to hydrating finishes, allowing users to tailor the products to their skin type and preferences.
Fenty Beauty and Fenty Skin are two distinct lines created by Rihanna. Fenty Beauty focuses on makeup, with products ranging from foundations and concealers to lipsticks and highlighters, all developed to provide flawless coverage and a wide range of shades. On the other hand, Fenty Skin is the brand's skincare line, focused on creating an accessible and effective routine, with products like cleansers, toners, and moisturizers that prepare the skin for makeup and promote healthy skin. Fenty Skin is designed to simplify skincare routines and works in tandem with makeup products to deliver well-treated skin and a flawless finish.
To apply the Killawatt Freestyle highlighter and achieve a natural glow, use a soft-bristled brush or your fingers to control the intensity of the product. Start by applying a small amount to the areas where light naturally reflects, such as the apples of the cheeks, the brow bone, the nose, and the cupid’s bow. With a blending brush, make light circular motions to soften the edges, creating a diffused and natural effect. The Killawatt formula is versatile, allowing for either a light or more intense finish depending on preference, making it ideal for creating a luminous and highlighted look without being too dramatic.
To choose the correct shade of Fenty Beauty foundation, first determine your skin tone (light, medium, dark) and undertone (warm, cool, neutral). The brand organizes the shades into categories and undertones, making the selection easier. If you have a warm undertone, look for foundations with a slight yellow tint; for cool undertones, opt for shades with a pinkish hue. Neutral shades are ideal for those who don't identify with a clear undertone. When testing the product, apply a small amount along your jawline and observe how it blends with your natural skin. Fenty Beauty's wide range of shades is designed to precisely match different skin tones and undertones, ensuring a natural and even coverage.
