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About Huda Beauty

Huda Beauty was born from the dream of Huda Kattan, an influencer and entrepreneur who turned her passion for beauty into a global iconic brand. It all started in 2013 with a beauty blog, and the success was propelled by the launch of false eyelashes that quickly became popular. Since then, the brand has expanded to a full line of cosmetics, recognized for its innovative and highly pigmented formulas. The first major milestone came in 2015 with the launch of the Textured Shadows Palette, a vibrant and high-quality eyeshadow palette that gained prominence in the market. Another important landmark was the Faux Filter Foundation, launched in 2017, which stood out for its wide range of inclusive shades and full coverage, becoming one of the brand's best-selling products.

Huda Beauty differentiates itself through its inclusive approach, offering products that cater to all skin tones while maintaining a commitment to quality and innovation. The product formulas are rigorously tested, and each launch is met with great anticipation, often creating new trends in the industry. The brand is also strongly committed to sustainability, using recyclable packaging and reducing environmental impact whenever possible. Additionally, it is actively involved in social initiatives, promoting inclusion and women's empowerment.

The pillars of Huda Beauty include innovation, authenticity, and creating products that truly work for a wide variety of consumers. The eyeshadow palettes, such as Desert Dusk and New Nude, are celebrated for their intense colors and versatility. Liquid lipsticks and foundations are also among the favorite items of customers around the world. The brand continues to launch limited editions, such as the Mercury Retrograde Palette, which quickly sell out due to high demand. In summary, Huda Beauty not only follows trends but defines them, offering high-quality and accessible products for everyone.

Huda Beauty was born from the dream of Huda Kattan, an influencer and entrepreneur who turned her passion for beauty into a global iconic brand. It all started in 2013 with a beauty blog, and the success was propelled by the launch of false eyelashes that quickly became popular. Since then, the bran... show more

Yes, Huda Beauty offers a wide range of makeup products that are suitable for various skin types and tones. The brand is committed to creating inclusive formulas, ensuring that everyone finds products that meet their needs.

The most popular products from Huda Beauty include the Faux Filter and the Obsessions eyeshadow palettes, as well as the liquid lipsticks. These items stand out for their quality, pigmentation, and innovation, earning a loyal customer base.

To choose the Huda Beauty eyeshadow palette that best fits your style, consider your color and finish preferences. The palettes are categorized by tones and themes, such as neutrals or vibrant colors, making it easier to select based on your needs.

The main lipstick lines from Huda Beauty include liquid lipsticks known as Liquid Matte, and traditional lipsticks with creamy and velvety finishes. These lipsticks are praised for their intense pigmentation and long-lasting wear.