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About L'Oréal Paris

L'Oréal Paris was founded in 1909 by Eugène Schueller, a young French chemist who revolutionized the beauty market with the creation of a non-toxic hair coloring formula. This was the first step in establishing L'Oréal as one of the largest cosmetic brands in the world. Originally called Société Française de Teintures Inoffensives pour Cheveux, the brand quickly gained consumer trust, building a solid foundation for global success.

Over the decades, L'Oréal Paris expanded internationally and diversified its portfolio, including skincare, makeup, and anti-aging treatments. In the 2000s, the brand intensified its research investments, focusing on innovative products like Revitalift cream, known for its anti-aging properties.

In addition to innovation, L'Oréal Paris stands out for its commitment to sustainability. The "L'Oréal For The Future" program aims to reduce the carbon footprint and promote eco-friendly production practices. The brand is also committed to social responsibility, supporting causes like science promotion and women’s rights through the L'Oréal Foundation.

Among its most famous products, Revitalift cream and Revitalift serum stand out for their remarkable results in combating skin aging. The philosophy of L'Oréal Paris combines advanced science with sophisticated aesthetics, reflecting the brand’s commitment to innovation, quality, and responsibility.

About L'Oréal Paris L'Oréal Paris was founded in 1909 by Eugène Schueller, a young French chemist who revolutionized the beauty market with the creation of a non-toxic hair coloring formula. This was the first step in establishing L'Oréal as one of the largest cosmetic brands in the world. Orig... show more

L'Oréal Paris products are known for their affordable efficacy. For skin, they offer benefits such as hydration, nourishment, even skin tone, and anti-aging treatment. The brand also develops products with advanced technology, adapted to different skin types, helping to maintain long-term health and beauty.

Choosing the right foundation depends on your skin type and desired finish. If you have oily skin, the Infallible Matte line controls shine and offers a matte finish. The Infallible 24H Fresh Wear provides long wear and medium-to-full coverage, ideal for those seeking a natural look with durability. Choose the shade that matches your skin tone and undertone.

Infallible is famous for its flawless coverage and long wear. The formula is lightweight, heat- and humidity-resistant, and stays put all day without the need for touch-ups. It offers both matte and radiant finish options, making it suitable for different skin types and makeup styles. Its durability and natural finish have made it a best-seller.

Yes, the Revitalift line is effective in fighting wrinkles and loss of firmness. With ingredients like pro-retinol and hyaluronic acid, this line helps smooth wrinkles, improve skin elasticity, and restore firmness. Visible results appear with continued use, providing rejuvenated and hydrated skin.

Yes, L'Oréal Paris offers a wide range of products for all skin types, including sensitive skin. Lines like Revitalift Cicacream and Hydra Genius are developed with soothing ingredients like hyaluronic acid and centella asiatica, suitable for sensitive skin. However, it is always recommended to do a sensitivity test before using new products.