MAKE UP FOR EVER
United States - USA
About Make Up For Ever
Founded in 1984 by Dany Sanz, Make Up For Ever emerged with an audacious vision: to transform the world of professional makeup. From the beginning, the brand stood out for its dedication to innovation and quality, catering to both professional makeup artists and beauty enthusiasts. With the aim of raising cosmetic standards, Make Up For Ever combines performance, safety, and sophistication in all its products.
The brand established itself in the market with significant milestones, such as launching the first long-lasting foundation in 1984, positioning itself as a reference in high-performance makeup. In 1987, it revolutionized the industry with its translucent powder, known for providing a flawless finish. Global expansion began in 1995, with stores and distributors opening in various countries, solidifying its international presence. In 2008, the introduction of an innovative primer improved makeup application and durability. By 2010, Make Up For Ever received numerous beauty industry awards, recognizing its significant contributions.
Make Up For Ever's values reflect its mission and vision, including innovation, quality, diversity, inclusion, and sustainability. The brand relentlessly pursues new technologies and formulas to deliver exceptional results, using top-quality ingredients and rigorous quality control testing. Make Up For Ever is committed to eco-friendly practices, using ethical ingredients and minimizing plastic usage. With a sophisticated aesthetic, its products are meticulously designed to offer both efficacy and a unique sensory experience. The brand invests heavily in research and development, creating high-performance formulas such as long-wearing foundations and full-coverage concealers, all housed in elegant and functional packaging.
Founded in 1984 by Dany Sanz, Make Up For Ever emerged with an audacious vision: to transform the world of professional makeup. From the beginning, the brand stood out for its dedication to innovation and quality, catering to both professional makeup artists and beauty enthusiasts. With the aim of r... show more
Make Up For Ever offers a diverse range of products known for their innovation and quality. Among the main collections is the HD Foundation, famous for its high-definition coverage, perfect for photography and video. The Ultra HD line is known for its light-diffusing technology, providing a flawless finish. The Artist Color line, including eyeshadows, blushes, and lip products, is recognized for its vibrant colors and long wear. The brand also offers lines of primers, setting sprays, and professional makeup products, catering to the fashion and film industries.
Make Up For Ever offers a variety of foundations for different skin types and coverage levels. The Ultra HD Foundation is ideal for those looking for medium coverage and a natural finish, suitable for all skin types. For oily or combination skin, the Matte Velvet Skin provides full coverage with a matte finish. For dry skin, the Reboot Foundation offers hydration and luminosity. Choosing the right foundation depends on your skin type (dry, oily, combination, or normal) and the desired coverage level (light, medium, or full).
The Artist Rouge line is known for its intense pigmentation and long-lasting wear, offering a variety of finishes ranging from matte to satin. On the other hand, the Rouge Artist line is a modern reformulation focused on delivering a smooth, comfortable finish with long-lasting color and a creamier formula. Both lines offer high-quality lipsticks, but Rouge Artist emphasizes comfort and hydration.
The Ultra HD Foundation has become one of Make Up For Ever's most popular products due to its innovative formula that provides a natural and invisible finish, even in 4K cameras. It is widely used in photo shoots and filming for its ability to create flawless-looking skin without appearing heavy or artificial. Additionally, it is suitable for all skin types and offers buildable coverage, from medium to full, with long-lasting wear.
Yes, Make Up For Ever products are formulated to withstand extreme conditions, including heat and humidity. Foundations, powders, and eyeshadows are long-lasting and resistant to sweat and oil. Products like the Ultra HD Foundation and the Matte Velvet Skin Foundation are particularly effective in hot climates, maintaining the makeup's finish throughout the day. Additionally, using primers from the Step 1 line helps increase the durability of products in adverse conditions.
