THE ORDINARY
United States - USA
Accessible skincare The Ordinary with scientific formulas and pure ingredients.
About The Ordinary
The Ordinary is a cosmetics brand that was founded in 2016 with the goal of democratizing access to high-quality, effective skincare. Part of the Deciem group, the brand quickly stood out by offering products with active ingredients in their purest concentrations, avoiding the traditional marketing embellishments that increase the cost of cosmetics.
The founder of the brand, Brandon Truaxe, believed that the beauty industry needed to be more honest and accessible. Since then, The Ordinary has become known for its straightforward, ingredient-focused approach, providing clear information on the purpose of each product and how to use them.
Among the brand's key milestones is the launch of the niacinamide serum, which quickly gained popularity among consumers looking for solutions for acne and oil control, as well as other bestsellers such as retinol and hyaluronic acid.
The Ordinary offers a wide range of products, including serums (such as hyaluronic acid, niacinamide, and retinol), acids, and treatments for cell renewal, light moisturizers, and facial oils. The most sought-after products include Vitamin C Suspension 23%, known for its antioxidant properties, and niacinamide, widely used to treat acne and improve overall skin appearance. The collections from The Ordinary reflect its values of accessibility and effectiveness, allowing consumers to choose treatments that best suit their needs without compromising their budget.
The Ordinary is a cosmetics brand that was founded in 2016 with the goal of democratizing access to high-quality, effective skincare. Part of the Deciem group, the brand quickly stood out by offering products with active ingredients in their purest concentrations, avoiding the traditional marketing ... show more
To choose the best serum from The Ordinary for your skin type, consider your specific concerns. If you have oily or acne-prone skin, the Niacinamide 10% + Zinc 1% is a great option. For dry skin, the Hyaluronic Acid 2% + B5 is ideal. If you're concerned about aging, the Granactive Retinoid 2% may be an effective choice. Always perform a patch test when introducing new products into your routine to ensure your skin reacts well.
Yes, The Ordinary offers several options for anti-aging care, including products with retinoids, such as the Granactive Retinoid, which help improve the appearance of fine lines and wrinkles, as well as promote cell renewal. Other products containing peptides and hyaluronic acid can also help keep the skin hydrated and looking youthful, offering effective solutions for maintaining skin's youthfulness.
Yes, The Ordinary offers a wide range of products that cater to different needs and skin types. From lightweight, non-comedogenic formulas suitable for oily skin, to more moisturizing and nourishing products for dry or mature skin, the brand strives to ensure there are options for everyone. The diversity of formulas allows each consumer to find the ideal solution for their concerns.
The Ordinary Niacinamide 10% + Zinc 1% is highly sought after for acne treatment due to its formula that combines niacinamide (vitamin B3) and zinc. Niacinamide is known for its anti-inflammatory properties and its ability to reduce sebum production, helping minimize enlarged pores and prevent acne breakouts. Zinc has antibacterial properties, making this product effective in reducing acne and promoting a more balanced skin.
The most popular products from The Ordinary include Niacinamide 10% + Zinc 1%, Hyaluronic Acid 2% + B5, AHA 30% + BHA 2% Peeling Solution, and Granactive Retinoid 2% Emulsion. These products are widely recognized for their effectiveness and affordable prices, making them favorites among consumers. With formulations based on scientific evidence, they have helped many achieve healthier, more balanced skin.
